Tuesday, May 29, 2007

ILLINOIS LOTTERY HEATS UP THE SUMMER

05/27/07 FOR IMMEDIATE RELEASE ILLINOIS LOTTERY HEATS UP THE SUMMER

Launches Biggest Second-Chance Promotion in Lottery History


CHICAGO May 15, 2007 The Illinois Lottery has launched a record-setting promotion
called Million Dollar Summer, with more than $300 million in total available cash prizes.
A special component of the Million Dollar Summer includes offering 16 lucky, secondchance
players the opportunity to walk away with at least $50,000 and up to $1 million in cold,
hard cash. The Lottery plans to award the $2.5 million in second-chance prizes during a grand
finale event to be held in September.





We’re giving away tons of cash prizes during our ‘Million Dollar Summer’ promotion,
so players will feel some real sizzle, said Illinois Lottery Director of Marketing Sarah Cummins.
Like previous second-chance summer promotions, players must send in $30 worth of
non-winning, qualifying instant tickets from the Million Dollar Summer ticket suite and/or
Lottery online tickets. Beginning May 22, and running for 16 consecutive weeks, the Lottery will
select one weekly winner to qualify for the fabulous grand finale event.
During last summer’s second-chance promotion, Set For Life, Christy Davis of
Yorkville Ill., won $100,000 every year for the rest of her life in front of a sold-out crowd at
Wrigley Field.


Illinois Lottery news fyi

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