California Lottery Retailer of the Month

02/09/08 California Lottery Retailer of the Month

California Lottery Honors Primm Valley Lotto Store as Retailer of the Month
SACRAMENTO California Lottery officials recognized Primm Valley Lotto
Store in Nipton as the Lottery’s statewide Retailer of the Month
for March 2008.

Lottery officials, representatives from Terrible’s Primm Valley Casino resort, Herbst Gaming, Inc., and members of the community attended the celebration to honor corporate owners of Primm Valley Lotto Store and dedicated manager, Peggy Blomstedt.


Primm Valley Lotto Store has been a retailer for many years but recently went though an ownership change. Since the change, Lottery sales have increased, averaging about $214,000 a week. Their total sales have been $8.9 million in Lottery sales, amounting to more than $3 million in contributions to California schools.
We are honoring Primm Valley Lotto Store for their enthusiasm and originality displayed in the promotion of Lottery products, dedication to their customers, involvement with their community, and focus on promoting the Lottery with a positive attitude,” said Lottery Director, Joan Borucki. “This obviously makes for a successful sales formula.”

Each month since 1986, the California Lottery presents a statewide "Retailer of the Month" award to one of more than 19,000 Lottery retailers in the state. Lottery enthusiasm, creative merchandising, pride of ownership and, most of all, a connection to the community are the defining criteria for each “Retailer of the Month.” At the end of the year, one of the "Retailers of the Month" is honored as the statewide California Lottery "Retailer of the Year.” A “Retailer of the Year” receives $5,000 and a specialized gold leaf California Lottery "Retailer of the Year" terminal for future sales.